OUR STORY
Take Fire
Ignite Your Wild Spirit
In the quiet embrace of China’s mist-covered mountains, where generations of his family forged a deep bond with nature, Willsn Wu discovered his life’s calling. Born into a lineage of foresters—men who spent decades working among towering pines and rugged trails—Willsn inherited not just a love for the wild, but a reverence for the primal magic of fire. By 2018, this passion would blaze into Take Fire, a brand redefining outdoor adventures for North America.
BRAND VISION
Roots in the Wilderness
Growing up, Willsn’s world was shaped by stories of his father and grandfather—men who relied on fire for warmth, survival, and connection in the untamed backcountry. Yet, as he explored modern outdoor culture, he noticed a gap: gear that prioritized convenience often sacrificed the soul of the campfire experience. Traditional stoves were bulky; portable designs felt flimsy; safety and power were afterthoughts. Driven by his family’s legacy and his own obsession with campfire culture, Willsn set out to craft tools that honored both nature and innovation.
MEET THE FOUNDER
“Fire isn’t just about survival. It’s about savoring life’s raw, unfiltered beauty.”
Take Fire’s journey began in Willsn’s workshop, where he fused ancestral wisdom with cutting-edge engineering. His signature foldable fire pits and storm-proof camping stoves became marvels of design—ultra-lightweight yet rugged, compact yet roaring with controllable flames. For North American adventurers, these weren’t just products; they were gateways to freedom. A hiker could simmer a gourmet meal on a windswept ridge; a family could gather around a safe, efficient fire under the stars.
OUR STORY
More Than a Brand
But Willsn’s vision went beyond gear. Inspired by his wife Miko, a Chinese-American corporate strategist who bridged his ideas to Western markets, he infused Take Fire with a mission: to turn every outdoor moment into a story worth sharing.
BRAND VISION
A Community
For Willsn, fire is a metaphor for human connection. On Take Fire’s blog and social channels, he shares not just product specs, but campfire recipes (his cedar-plank salmon is legendary), tips for low-impact camping, and tales of his own family’s adventures. Followers in Colorado, British Columbia, and beyond trade stories of their own, bonding over smoky skillet breakfasts and stargazing nights. This ethos resonated deeply in North America, where outdoor enthusiasts crave authenticity. When a wildfire survivor praised Take Fire’s emergency-ready stove for its reliability during evacuations, or when a van-lifer documented a year-long journey powered by its gear, Willsn knew he’d kindled something timeless.
BRAND VISION
The Future Burns Bright
Today, Take Fire stands as a testament to curiosity and cross-cultural grit. Every stove, tent, and foldable chair carries the spirit of Willsn’s mountain ancestors—and the feedback loop of a global community that demands better.
